White-label AI visibility reports for your clients

Why this is the report clients will pay for

Your clients can feel their clicks leaking to AI answers — in 2026 less than a third of Google searches send a click at all (SparkToro), and buyers increasingly ask ChatGPT or Perplexity before they ever reach a website. “Are we in the answer?” is now a board-level question, and most clients have no idea. A white-label AI visibility report turns that anxiety into a concrete, recurring engagement: here's where you stand, here's why, here's the plan. It reports like an SEO audit but lands harder, because the surface is new and the gap is usually dramatic.

What goes in a good report

1. The headline grade. One AI Readiness Score (0–100) and letter grade the client can repeat to their boss.
2. Per-agent breakdown. How GPTBot, ClaudeBot, PerplexityBot, Gemini, Grok and Doubao each see the site — because “blocked for Perplexity, fine for the rest” is a specific, fixable finding.
3. Prioritised issues. Critical crawl-access and rendering problems first, then structure and content — each with the copy-paste fix.
4. Progress since last time. The trend line and the regressions caught — this is what keeps the retainer past month two.
5. Next actions. What you'll ship this cycle, tied back to shortlist presence rather than vanity metrics.

How to produce one per client

The workflow is built for agencies, so you're not stitching screenshots into a slide deck:

• A workspace per client. Each client's sites, audits, issue history and score trend live in their own space, so nothing bleeds between accounts.
• Branded PDF reports. Add your logo and colours once; every report generates on-brand. On the Agency plan you can remove the “Powered by” line entirely, so the deliverable is fully yours.
• Per-client issue status. Track each finding from open to resolved, so the report shows work done, not just problems found.
• A read-only client portal. On the Agency plan, give the client a live view of their own score and issues under your brand — a retention feature a static PDF can't match.
• Scheduled delivery. Auto-generate and email the monthly report so it goes out without you remembering.

Pricing the deliverable (not your tool cost)

The economics only work if your tooling stays cheap while the deliverable commands retainer money. The Freelancer plan ($49/mo) covers a handful of clients with branded reports; the Agency plan ($99/mo) adds full white-label, the client portal, scheduled delivery and a cross-client dashboard, and expands as you add workspaces. Against that, agencies commonly bundle AI visibility as a 20–30% uplift on an SEO retainer, or run standalone GEO engagements in the $1.5k–$5k/month range. The report is the artefact that makes the upsell obvious — you're charging for the diagnosis and the fixes, not the software.

For the full sales motion — the opener, the packaging models, how to set expectations — see adding AEO/GEO as an agency service line.

Delivery cadence that keeps the retainer

Monthly is the sweet spot: frequent enough to show momentum, slow enough that there's real change between reports. Lead each one with the trend (score up or down and why), then the regressions you caught — a redesign that broke rendering, a new CDN rule that blocked a bot — because catching those is recurring value the client genuinely can't self-serve. Close with the next actions. That rhythm turns a one-off audit into a line item that renews.

FAQ

See the deliverable: the agency workflow, the Freelancer & Agency plans, or run a free audit on a client site to see what you'd be packaging.