How do I add Organization schema so AI assistants know who my company is?
When a site declares JSON-LD but never an Organization entity, AI assistants cannot reliably tell who is behind the domain. Add one Organization JSON-LD block on your homepage with name, url, logo, and sameAs links to your official profiles, then validate it with the schema.org validator and re-scan.
Agents affected
How to tell you have this problem
- Our scanner reports "No Organization schema declared" (check missing_organization_schema) — JSON-LD exists but no Organization, LocalBusiness, or Corporation @type.
- AI assistants describe your company vaguely, confuse it with similarly named businesses, or cannot state where you are located.
- No knowledge panel or inconsistent brand info across AI answers.
How to fix it
Add an Organization JSON-LD block to your homepage. sameAs links are what let AI systems connect your domain to the same entity on LinkedIn, GitHub, and social platforms:
<script type="application/ld+json"> { "@context": "https://schema.org", "@type": "Organization", "name": "ACME Inc.", "url": "https://www.acme.com", "logo": "https://www.acme.com/logo.png", "description": "ACME makes industrial-grade anvils for the wholesale market.", "sameAs": [ "https://www.linkedin.com/company/acme", "https://x.com/acme", "https://github.com/acme" ] } </script>If you are a local business with a physical address, use @type LocalBusiness instead and add address and telephone properties.
Validate at validator.schema.org and re-run a free scan — the missing_organization_schema finding should clear.
FAQ
Which page should carry the Organization schema?
The homepage is the canonical place; our check looks for it there. You can additionally reference the same entity from other pages using @id, but one authoritative block on the homepage is what matters.
What is sameAs actually for?
Entity resolution. AI models and knowledge graphs use sameAs to confirm that acme.com, the ACME LinkedIn page, and the ACME GitHub org are one entity. More consistent sameAs links mean fewer hallucinated or conflated brand facts.
Organization vs LocalBusiness vs Corporation — which one?
Our scanner accepts any of the three. Use LocalBusiness if customers visit a physical location, Corporation if you want to emphasize the legal entity, and plain Organization for everything else — it is the safe default.
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